Technical intersections
Our collective expertise spans attribution, CMS, CRM, SEO, automation, accessibility, data pipelines, AI, and more in a versatile, growth-driven tech stack—with complementary skill sets we call intersections.
Our collective strength as a team is knowing how to complement each other where our roles intersect to deliver more effective operations.
Operations
Content
Automations & CX
Website & Admin
Operations
I’m an operational leader proficient in a full spectrum of marketing, analytics and visualization tools, CRM platforms, and email automation systems with deep experience in attribution, customer experience tools, and data workflows.
I command web technologies, web administration, and digital ad platforms as well as tools for contract management, password management, digital asset systems, and enterprise link tracking. Additional expertise includes project management, social media tools, forms platforms, and design/workflow tools.
Tech capabilities
- Analytics: GA4, Looker, Google Tag Manager, Tableau
- Email automation: Iterable, Microsoft Dynamics, Klaviyo, MailChimp (enterprise),, Act-On, SharpSpring, Hubspot, Marketo
- Attribution: AppsFlyer, Singular
- Forms: Gravity Forms, Formstack, Contact, Formidable, Microsoft Forms
- Chat: Microsoft Teams, Slack, Google Chat/Meet
- Graphic design: Adobe Creative Suite, Canva,
- Contract management: LogicGate, Acrobat Sign, Pramata
- Link shorteners: Bl.ink (enterprise); QRFY, Bit.ly (enterprise)
- CRMs: Microsoft Dynamics, Salesforce (admin certification pending), Act-On, HubSpot
- Office: Microsoft Office Suite, Google Office Suite
- Customer experience: Qualtrics, Dynamics Voice of Customer
- Password management: LastPass, 1Password, Secret Server
- Data piping: Boomi, Zapier
- Project management: Jira, Asana, Monday.com, Notion
- Data visualization: Power BI, Google Looker Studio
- Social media management: Sprout Social, Hootsuite
- Databases: Google BigQuery, mySQL
- Web administration: Google Search Console, Screaming Frog, SEM Rush, WP Engine, Sucuri
- Digital ad platforms: Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, X Ads, YouTube Ads
- Web: WordPress, Webflow, Joomla, Drupal, HTML, CSS
- Digital asset management: Vimeo (admin), Air, Inc. (admin)
- Workflow: Figma, Lucid Charts, Visio
Discreet competencies
- Analytics. Concise and critical implementation and monitoring of analytics to guide feature direction, deployment and development for campaigns, products, initiatives, human resources, departments, and company direction.
- Electronic marketing. International, national, and local B2B/B2C marketing deployment including multi-touch, customer-loyalty, triggered, drip, and nurturing email, web presence, and social-media participation.
- Marketing. Traditional international, national, and local marketing deployment including direct mail, catalogues (print and multimedia), multimedia productions and education, tradeshows, and events.
- Go to market. End-to-end product marketing and distribution, including polling, defining features, analyzing gaps, setting price, establishing communications, and managing demand and channels.
- Budget development and management. Company and department P&L, budget, and projections.
- Product management. Effective assimilation, distillation, and conveyance of strategic and tactical project requirements with and to product architects, engineers, and internal and external stakeholders.
- International team management. Disparate and cross-functional management of team members from India, France, UK, Germany, and US.
- Contract development and management. Due diligence, negotiations, and contract drafting to establish strategic alliances, product acquisitions, technology licensing, and buy-outs.
- Partner/client advocacy. Liaise with Fortune 10 to sole proprietorships partners and clients to enable business development, awareness, marketing, and sales of partner products.
- Emerging technologies. Monitor, test, and adopt or discard new industry developments and processes.
Certifications
- AI Workplace Proficiency
- Google Ads
- Google Analytics 3 & 4
- Google Tag Manager
- SQL
- Google Data Studio
- Facebook Advertising
- SEO
- Iterable
- Marketing attribution
- Power BI
- Iterable
- Webflow
- Looker
- Metabase
- Salesforce Administration (in progress)
Intersections
Content
A decade of broadcast news leadership laid a fast-paced editorial foundation for a transition to content marketing, ingraining the importance of matching content to audiences, managing competing priorities, and earning public trust.
I lead teams by example, coaching them to build a consistent brand narrative through content, let the audience guide strategy, reference data to make informed decisions rather than guesses, and leverage emerging tools like AI responsibly to streamline content development.
Tech capabilities
My proficiencies span content development with SEO and AI writing assistants as well as analytics. Experienced with project management platforms, enterprise communication tools, and office suites as well as media workflow and audio/video editing software.
Certifications
- Google Analytics 4
- Surfer Content Optimization Masterclass
- SEO Foundations
- SEO Strategy: Link Building
- How to Research and Write Using Generative AI Tools
- Growth Marketing Foundations
- Content Marketing Foundations
- Strategic Content Marketing
Intersections
Automations & CX
I’m a CX and automation leader who knows how to build from scratch and scale with purpose. I’ve led teams, built systems from the ground up, and connected the dots across data, platforms, and people; always with the goal of making the customer experience work (and work well). From architecting feedback loops to untangling messy CRM workflows, I bring grit, curiosity, and a sharp eye for what moves the needle. I don’t just optimize; I build things that actually stick.
Tech capabilities
My expertise includes multiple CRM platforms, automation software, and analytics tools. I also have experience with a variety of web development and e-commerce technologies and project management tools.
Certifications
- Qualtrics Consumer XM Expert
- Qualtrics Platform Essentials
- Google Analytics 4
- Tableau Data Analyst (in progress)
Intersections
Website & Admin
I am a Venezuelan graphic and web designer and web developer based in the USA, with a bachelor’s degree in graphic and web design. My career has allowed me to work with global companies and mastering tools such as the Adobe Creative Suite, Shopify, WordPress, Squarespace, and Zapier, as well as programming languages such as HTML, CSS, JavaScript, and React.js. I have a passion for solving problems and enjoy tackling challenges with creativity and technical expertise to deliver innovative and impactful web solutions.
Tech capabilities
I’m an expert in web development across modern frameworks and CMS platforms with proficiency in analytics implementation and tag management. Experienced in CRM and automation systems, project management platforms, and collaborative workflows.
Certifications
- How to Design for Accessibility: UX Designers (WCAG 2.2)
- User Experience for Web Design
- SEO Foundations
- Programming Foundations: APIs and Web Services