What breathing room could look like hero image shows a woman sitting on the corner of a desk, with her laptop on her knee, and reaching for a coffee
What breathing room could look like hero image shows a woman sitting on the corner of a desk, with her laptop on her knee, and reaching for a coffee

Your marketing ops are breaking. Your team is underwater. We embed with your shorthanded team to stabilize what’s critical—attribution, processes, systems you already own—until you can rebuild capacity.

Your marketing ops are breaking. Your team is underwater. We embed with your shorthanded team to stabilize what’s critical—attribution, processes, systems you already own—until you can rebuild capacity.

This isn’t theory. It’s operational triage.

We don’t write strategy decks. We stabilize marketing operations during layoffs, hiring freezes, and PE pressure—using deterministic systems, not guesswork.

You keep running. We stop the bleeding.

This isn’t theory. It’s operational triage.

We don’t write strategy decks. We stabilize marketing operations during layoffs, hiring freezes, and PE pressure—using deterministic systems, not guesswork.

You keep running. We stop the bleeding.


Who this is for (and who it’s not)

This is for you if:

You lost ops capacity and can’t hire yet

You’re PE-backed and flying blind

Attribution and processes are quietly breaking

No one has time nor the skills to fix them

Your team is exhausted but still accountable

This is not for you if:

You want strategy decks without execution

You’re shopping for the cheapest fractional help

You expect instant growth without addressing foundational flaws

Your prefer vendors manage your marketing techstack and AI adoption


Who this is for (and who it’s not)

This is for you if:

You lost ops capacity and can’t hire yet

You’re PE-backed and flying blind

Attribution and processes are quietly breaking

No one has time nor the skills to fix them

Your team is exhausted but still accountable

This is not for you if:

You want strategy decks without execution

You’re shopping for the cheapest fractional help

You expect instant growth without addressing foundational flaws

Your prefer vendors manage your marketing techstack and AI adoption


How we solve problems: Zero black boxes, full auditability

We built a deterministic marketing intelligence system that processes job alerts, enriches contact data, and generates personalized outreach—with full audit trails and human-readable documentation.

Why does this matter to you? Because it proves we build systems that survive personnel changes. When your ops person leaves, the knowledge stays.


The Hard Truth About Fractional CMOs Nobody Talks About

Most fractional engagements fail because they sell strategy when teams need stabilization. We do the opposite: we stabilize operations first, so strategy has something solid to stand on.


How we solve problems: Zero black boxes, full auditability

We built a deterministic marketing intelligence system that processes job alerts, enriches contact data, and generates personalized outreach—with full audit trails and human-readable documentation.

Why does this matter to you? Because it proves we build systems that survive personnel changes. When your ops person leaves, the knowledge stays.


The Hard Truth About Fractional CMOs Nobody Talks About

Most fractional engagements fail because they sell strategy when teams need stabilization. We do the opposite: we stabilize operations first, so strategy has something solid to stand on.


Which of these feels closest to your situation right now?

This just helps us understand context — no follow-up unless you ask.

Post-RIF, trying to stabilize ops

Hiring freeze, but demand hasn’t slowed

PE-backed, pressure to show ROI

Just researching — not ready yet

Operations are breaking faster than we can fix them


Which of these feels closest to your situation right now?

This just helps us understand context — no follow-up unless you ask.

Post-RIF, trying to stabilize ops

Hiring freeze, but demand hasn’t slowed

PE-backed, pressure to show ROI

Just researching — not ready yet

Operations are breaking faster than we can fix them

I’ve been the CEO, COO, and CMO during growth and contraction. The real damage doesn’t happen at the strategy level—it happens when operations quietly break and no one has time to fix them.

My team embeds during those moments to stabilize what’s breaking—using the data, processes, and systems companies already own—until teams can rebuild.

— Cyndie Shaffstall, operations lead, MKTGWEBOPS

I’ve been the CEO, COO, and CMO during growth and contraction. The real damage doesn’t happen at the strategy level—it happens when operations quietly break and no one has time to fix them.

My team embeds during those moments to stabilize what’s breaking—using the data, processes, and systems companies already own—until teams can rebuild.

— Cyndie Shaffstall, operations lead, MKTGWEBOPS

If things are breaking faster than you can fix them, let’s talk.

No decks. No pressure. Just a practical conversation about what’s threatening to topple, and how we can help you stabilize it.

This field is for validation purposes and should be left unchanged.
Name(Required)

If things are breaking faster than you can fix them, let’s talk.

No decks. No pressure. Just a practical conversation about what’s threatening to topple, and how we can help you stabilize it.

This field is for validation purposes and should be left unchanged.
Name(Required)
MKTGWEBOPS logo