Marketing Techstack Audit
If you’ve been wondering where all the money goes, this audit surfaces that information and so much more. There are 10 pages to this audit, but it’s only as good as the data — and the amount of data — you put into it.
ROI Calculator
If you’ve ever thought a spreadsheet would help to figure out your wins, losses, and ROI, give this one a try. Be sure to check out the tabs along the bottom. They contain top-down, bottom-up, and other simple calculators designed to give you instant insight. Comment? Email your ideas and requests to mktgwebops@mktgwebops.com
Custom UTM generator
Why do you need a custom UTM generator? Google’s Campaign URL Builder is great, but it limits you to five standard parameters. This generator lets you define your own and add as many as you need. Use the Excel sheet format to automatically produce well-formed UTM URLs. Then add your custom parameters to Google Analytics and/or Google Tag Manager for accurate tracking and reporting. If you need help, send an email to mktgwebops@mktgwebops.com.
Marketing/web operations glossaries
Our glossaries align your teams with shared definitions for the terms marketing, sales, marketing operations, and web operations use every day — plus some they may only use once a quarter. You’ll find them here: