Scalable expertise
Our core MKTGWEBOPS team delivers comprehensive marketing operations excellence, but we recognize that specialized projects and scaling demands may require additional expertise. We’ve cultivated a network of vetted special operations team members who seamlessly integrate with our operations model to extend our capabilities without compromising quality or strategic alignment.
Collaborative teamwork is what makes MKTGWEBOPS so effective, and that goes well beyond our core team. Our special ops team members do more than just complement our strengths, they take them to the next level to deliver end-to-end solutions.
Scalable expertise
For specialized expertise or additional bandwidth, we tap into our network of professionals who are true extensions of our team, and that maintain the same level of accountability, strategic alignment, and performance excellence you expect from MKTGWEBOPS.
Strategic expansion
Each of these special ops members has proven technical proficiencies, strategic thinking, and ability to work within our integrated operational framework. They bring the same level of expertise and commitment to measurable results, compliance standards, and cross-functional collaboration that defines our core team approach.
Marketing data and analytics
Full-stack development
Research and insights
User-experience design (UX)
Marketing data and analytics
Marketing data and analytics
Our marketing data and analytics lead has 10+ years of driving data-informed strategies and operational excellence across B2B and B2C brands. With an MBA in Business Intelligence & Analytics and fluency in both English and Spanish, they transform complex data into strategic insights that influence executive decision-making and deliver measurable business impact through full-funnel optimization and performance improvement.
Key capabilities:
- Advanced data engineering and analytics using SQL, Power BI, Looker, and Google Analytics
- Full-funnel marketing performance optimization across the entire digital landscape
- Marketing operations and automation with HubSpot, Zapier, and Power Automate
- Customer journey mapping, behavioral analytics, and attribution modeling
- Data governance, compliance management, and enterprise-wide analytics roadmaps
Strategic value: Record of results includes 40% reduction in manual analysis time, 33% increase in data accuracy, 22% ROAS improvement, and 18% increase in lead-to-customer conversion rates. Establishes scalable analytics frameworks that enable real-time campaign optimization and executive reporting while ensuring compliance with industry regulations.
Full-stack development
Full-stack development
Our full-stack developer offers 20+ years of web development expertise, specializing in rescuing complex projects and delivering solutions when others can’t. Known for critical thinking, clear communication, and handling challenging technical requirements, they serve as a trusted development partner for our ops team when we need reliable, fast execution on mission-critical initiatives.
Key capabilities:
- Full-stack web development with React, .NET, and custom WordPress solutions
- Ecommerce platform expertise (Shopify, BigCommerce, WooCommerce)
- Large-scale content migrations and data automation
- API integration, hosting optimization, and Cloudflare configuration
- Page-speed optimization, Core Web Vitals, and technical SEO audits
- Web application security, accessibility (WCAG) compliance, and performance diagnostics
- Database design, optimization, and complex troubleshooting
- Site rescue, rebuilds, and legacy system modernization
Strategic value: Delivers reliable, fast solutions for complex marketing technology challenges while maintaining security, performance, and accessibility standards. Combines technical expertise with AI-powered efficiency to accelerate project timelines and reduce friction, ensuring marketing operations have the robust technical foundation needed for scalable growth.
Research and insights
Research and insights
Our research lead brings 10+ years of research leadership spanning customer strategy, product development, and human-centered design. With a unique background in media psychology and expertise in building research operations at scale, they understand how people relate to technology and translate those insights into strategic business decisions that drive measurable impact.
Key capabilities:
- User- and customer-experience strategy development
- Research operations design and cross-departmental integration
- Human-centered design thinking and product development processes
- Multi-channel campaign testing and customer research synthesis
- DEI-focused research methodologies and inclusive design practices
Strategic value: Builds comprehensive research programs that increase product development efficiencies, boosts engagement and retention rates for major clients, and creates alignment between teams through data-driven insights and strategic counsel to senior leadership.
User-experience design (UX)
Our UX designer focuses on creating intuitive, engaging digital experiences that support marketing objectives while maintaining brand consistency. With expertise in design systems and conversion optimization, they ensure every touchpoint reinforces marketing strategy and drives measurable engagement.
Key capabilities:
- Conversion-focused interface design and optimization
- Brand-consistent design system development and maintenance
- Multi-channel experience design and consistency management
- Performance-driven design decisions based on user analytics
- Collaborative design processes integrated with marketing workflows
Strategic value: Bridges the gap between marketing strategy and user experience, ensuring design decisions support both brand objectives and operational efficiency.