Blog

Deeper discussions of real-world marketing ops and web ops. Expect hands-on advice, trend analysis, and the rationale behind our approach to building and optimizing marketing systems and martech stacks.

We do more than write about marketing ops; we live it, question it, and keep evolving how it’s done.

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Celebrate Unsubscribes hero shows a woman holding an envelope in the air
Celebrate Unsubscribes 1000 563 Cyndie Shaffstall

Celebrate Unsubscribes

A case study documenting our effort to remove inactive contacts to improve deliverability and level campaign analytics. You should read this article if you: Have a list of contacts you suspect or know are inactive Would like ideas about re-activating or re-engaging your contacts Would like to make better use of your marketing automation platform…

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10 Easy Steps to Improving Your SEO hero image showing a hand holding a megaphone, a website icon, and a pie chart
10 Easy Steps to Improving Your SEO 1000 563 Cyndie Shaffstall

10 Easy Steps to Improving Your SEO

When was the last time you used Google? Fifteen minutes ago, that was a shopper’s primary resource for locating your business and products but today, your customers are turning to AI millions of times a minute. AI, like the search engines of recent memory, favors those listed first. The closer your company appears at the…

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You Can't Lead What You Can't See hero shows an abstract person with hands in the air celebrating the launch of a rocket
You Can’t Lead What You Can’t See 1000 563 Jessica Burruss

You Can’t Lead What You Can’t See

Why fragmented marketing leadership slows growth and how marketing/web ops bridges the gap Fractional CMOs, growth leads, digital heads, brand directors — the idea of dividing marketing leadership into focused roles sounds smart. Each specialist brings deep expertise, and in theory, flexibility. But in practice, fragmentation is harder to scale. Marketing is an ecosystem, not…

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The Pitfalls to an All or Nothing Approach to AI hero shows a robot hand bumping fists with a human hand
The Pitfalls of All-or-Nothing Approaches to AI 1000 563 Jessica Burruss

The Pitfalls of All-or-Nothing Approaches to AI

Yes, another article about AI. But we’re not going to debate the ethics, the risks, or whether you need to rethink the way you do everything. Instead, a question: under the bombardment of advances that are multiplying what you can do with AI, how often are you pausing to ask, “Is AI the best way…

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Request a marketing techstack audit hero image shows four slides from the Looker Studio audit
Request a Marketing Techstack Audit 1980 1080 Jessica Burruss

Request a Marketing Techstack Audit

Let’s dig in If you’re wondering if how to optimize your marketing landscape, start with a complimentary audit from MKTGWEBOPS. Complete this form and we’ll get in touch to see where your team could benefit most from: General operations efficiencies Project management Data hygiene and piping Analytics and attribution Customer journeys and customer experience Optimized…

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The Inevitable Cost of Your Marketing Techstack Overlap
The Inevitable Cost of Your Marketing Techstack Overlap 1024 1024 Jessica Burruss

The Inevitable Cost of Your Marketing Techstack Overlap

Most companies waste 10–60% of martech spend on redundant tools. Learn how MKTGWEBOPS audits your marketing techstack to cut costs and boost efficiency.

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Skip the Ramp-Up: A Fully Functional Marketing Ops Team 1642 1312 Jessica Burruss

Skip the Ramp-Up: A Fully Functional Marketing Ops Team

Experience led the creation of MKTGWEBOPS, a mission-ready marketing ops team delivering strategy, automation, and execution that drive growth without the ramp-up delay.

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