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Deeper discussions of real-world marketing ops and web ops. Expect hands-on advice, trend analysis, and the rationale behind our approach to building and optimizing marketing systems and martech stacks.

We do more than write about marketing ops; we live it, question it, and keep evolving how it’s done.

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The Pitfalls to an All or Nothing Approach to AI hero shows a robot hand bumping fists with a human hand
The Pitfalls of All-or-Nothing Approaches to AI 1000 563 Jessica Burruss

The Pitfalls of All-or-Nothing Approaches to AI

Yes, another article about AI. But we’re not going to debate the ethics, the risks, or whether you need to rethink the way you do everything. Instead, a question: under the bombardment of advances that are multiplying what you can do with AI, how often are you pausing to ask, “Is AI the best way…

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Request a marketing techstack audit hero image shows four slides from the Looker Studio audit
Request a Marketing Techstack Audit 1980 1080 Jessica Burruss

Request a Marketing Techstack Audit

Let’s dig in If you’re wondering if how to optimize your marketing landscape, start with a complimentary audit from MKTGWEBOPS. Complete this form and we’ll get in touch to see where your team could benefit most from: General operations efficiencies Project management Data hygiene and piping Analytics and attribution Customer journeys and customer experience Optimized…

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The Inevitable Cost of Your Marketing Techstack Overlap
The Inevitable Cost of Your Marketing Techstack Overlap 1024 1024 Jessica Burruss

The Inevitable Cost of Your Marketing Techstack Overlap

Most companies waste 10–60% of martech spend on redundant tools. Learn how MKTGWEBOPS audits your marketing techstack to cut costs and boost efficiency.

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Skip the Ramp-Up: A Fully Functional Marketing Ops Team 1642 1312 Jessica Burruss

Skip the Ramp-Up: A Fully Functional Marketing Ops Team

Experience led the creation of MKTGWEBOPS, a mission-ready marketing ops team delivering strategy, automation, and execution that drive growth without the ramp-up delay.

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