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You Can't Lead What You Can't See hero shows an abstract person with hands in the air celebrating the launch of a rocket

You Can’t Lead What You Can’t See
You Can’t Lead What You Can’t See 1000 563 Jessica Burruss

Why fragmented marketing leadership slows growth and how marketing/web ops bridges the gap Fractional CMOs, growth leads, digital heads, brand directors — the idea of dividing marketing leadership into focused roles sounds smart. Each specialist brings deep expertise, and in theory, flexibility. But in practice, fragmentation is harder to scale. Marketing is an ecosystem, not…

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