email automation

It's Time to Move On hero shows a hand moving a chess piece and a pie chart in the background.

It’s Time to Move On
It’s Time to Move On 1000 563 Cyndie Shaffstall

Email automation is a wondrous thing — I’d be lost without it — but like most relationships, it requires communication, collaboration, and the occasional reality check. What once felt like the perfect partnership can, over time, lose its spark. And if your platform no longer meets your needs, it might be time to start swiping…

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Um, Gee, Thanks for Subscribing. Now What hero shows a person with a conversation bubble welcoming you.

Um, Gee… Thanks for Subscribing. (Now What?!)
Um, Gee… Thanks for Subscribing. (Now What?!) 1920 1080 Cyndie Shaffstall

Welcome emails continue to outperform every other marketing email type — by a lot. According to the Klaviyo 2025 Email Marketing Benchmarks Report, welcome emails see open rates more than 200% higher than typical campaigns and generate up to 5× the click-through rate. Yet many marketers still skip them. Here’s how to make sure your…

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