email marketing

Wasted Personalization Opportunities hero shows a male marketer holding up a target

Wasted Opportunities in Personalization

Wasted Opportunities in Personalization 1000 563 Cyndie Shaffstall

Are you using personalization to connect or just to fill a placeholder? A friend recently suggested I write about the most memorable email I’ve ever received. Interesting idea, but the truth is, what makes an email memorable to me might not be what makes it memorable to you. I’m captivated by development, design, and strategy…

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