list segmentation

Your website isn’t just a storefront—it’s prime real estate for validating claims, educating customers, and guiding them through decisions. Yet so many marketers toss up a landing page and call it a day. With ecommerce steadily replacing brick-and-mortar sales, it’s time to re-evaluate how your drip and nurture campaigns support the cart experience. Ecommerce has…

If you’re sending marketing campaigns without A/B or multivariate testing — and most companies admit to running fewer than five tests a month — you’re effectively acting as a focus group of one. You’re assuming everyone feels the same way about your campaign as you do. Big mistake. Most of us have at least a…

Some time ago, I set up an elaborate A/B test on subject lines. I liked “How 1.75 Billion Mobile Users See Your Website” and my client manager liked “Business Cards Are No Longer the First Impression.” We learned long ago not to be a focus group of one—um, two—but our testing also proves something else…

More-effective marketing Whether you have an old customer list you’ve accumulated over the years or you’ve purchased a list, list segmentation can give you valuable insight into customer behavior and preferences that should not be overlooked. The question is: how can you, as the business owner, accomplish this without breaking the bank? It’s easier than…