Marketing operations

The Problem with A/B Testing of one hero shows a recipient opening their email on a laptop

The Problem with A/B Testing
The Problem with A/B Testing 1000 563 Cyndie Shaffstall

Some time ago, I set up an elaborate A/B test on subject lines. I liked “How 1.75 Billion Mobile Users See Your Website” and my client manager liked “Business Cards Are No Longer the First Impression.” We learned long ago not to be a focus group of one—um, two—but our testing also proves something else…

read more
More-Effective Marketing Through List-Segmentation, Targeted Messaging, and Analytics hero shows a woman reviewing analytics on a tablet

Segmentation and Analytics
Segmentation and Analytics 1000 563 Cyndie Shaffstall

More-effective marketing Whether you have an old customer list you’ve accumulated over the years or you’ve purchased a list, list segmentation can give you valuable insight into customer behavior and preferences that should not be overlooked. The question is: how can you, as the business owner, accomplish this without breaking the bank? It’s easier than…

read more
Automated Marketing: Drip vs. Nurture hero shows a hand juggling three puzzle pieces

Marketing Automation: Blast. Drip. Nurture.
Marketing Automation: Blast. Drip. Nurture. 1000 563 Cyndie Shaffstall

According to a recent overview, about 76% of companies now use some form of marketing automation. What’s interesting to me about this adoption is how few of these organizations are specifically disclosing whether they have deployed — or plan to deploy — a drip and/or a nurture campaign. When polling our clients and potential clients,…

read more
Celebrate Unsubscribes hero shows a woman holding an envelope in the air

Celebrate Unsubscribes
Celebrate Unsubscribes 1000 563 Cyndie Shaffstall

A case study documenting our effort to remove inactive contacts to improve deliverability and level campaign analytics. You should read this article if you: Have a list of contacts you suspect or know are inactive Would like ideas about re-activating or re-engaging your contacts Would like to make better use of your marketing automation platform…

read more
10 Easy Steps to Improving Your SEO hero image showing a hand holding a megaphone, a website icon, and a pie chart

10 Easy Steps to Improving Your SEO
10 Easy Steps to Improving Your SEO 1000 563 Cyndie Shaffstall

When was the last time you used Google? Fifteen minutes ago, that was a shopper’s primary resource for locating your business and products but today, your customers are turning to AI millions of times a minute. AI, like the search engines of recent memory, favors those listed first. The closer your company appears at the…

read more
You Can't Lead What You Can't See hero shows an abstract person with hands in the air celebrating the launch of a rocket

You Can’t Lead What You Can’t See
You Can’t Lead What You Can’t See 1000 563 Jessica Burruss

Why fragmented marketing leadership slows growth and how marketing/web ops bridges the gap Fractional CMOs, growth leads, digital heads, brand directors — the idea of dividing marketing leadership into focused roles sounds smart. Each specialist brings deep expertise, and in theory, flexibility. But in practice, fragmentation is harder to scale. Marketing is an ecosystem, not…

read more
The Inevitable Cost of Your Marketing Techstack Overlap

The Inevitable Cost of Your Marketing Techstack Overlap
The Inevitable Cost of Your Marketing Techstack Overlap 1024 1024 Jessica Burruss
Most companies waste 10–60% of martech spend on redundant tools. Learn how MKTGWEBOPS audits your marketing techstack to cut costs and boost efficiency. read more

Skip the Ramp-Up: A Fully Functional Marketing Ops Team
Skip the Ramp-Up: A Fully Functional Marketing Ops Team 1642 1312 Jessica Burruss
Experience led the creation of MKTGWEBOPS, a mission-ready marketing ops team delivering strategy, automation, and execution that drive growth without the ramp-up delay. read more
Enter your
text here