AI

The Hard Truth About Fractional CMOs Nobody Talks About hero shows a woman standing on a ladder facing a wall of operational gears

The Hard Truth About Fractional CMOs Nobody Talks About
The Hard Truth About Fractional CMOs Nobody Talks About 1000 563 Cyndie Shaffstall

As a fractional CMO, you and others in this role are having a moment transforming marketing departments everywhere. A quick LinkedIn search reveals hundreds — if not thousands — of experienced and partially available marketing executives. Case studies paint a successful picture. But as an operations person, I tend to peek under the hood, and…

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You’re already paying for AI. Is it paying off? hero shows a line graph with percentages of reported AI ROI based on multiple studies

The AI ROI Divide: Why Marketing’s AI ROI Numbers Don’t Add Up
The AI ROI Divide: Why Marketing’s AI ROI Numbers Don’t Add Up 1000 563 Jessica Burruss

Marketing leaders are sweating bullets right now. You invested in AI tools, built the dashboards, launched campaigns, and reallocated budget to make it all happen. And as the numbers roll in, you’re hard-pressed to prove your AI investment is paying off. The divide between rising AI-driven martech spending and unclear, inconsistent returns is pervasive. Executives…

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10 Easy Steps to Improving Your SEO hero image showing a hand holding a megaphone, a website icon, and a pie chart

10 Easy Steps to Improving Your SEO
10 Easy Steps to Improving Your SEO 1000 563 Cyndie Shaffstall

When was the last time you used Google? Fifteen minutes ago, that was a shopper’s primary resource for locating your business and products but today, your customers are turning to AI millions of times a minute. AI, like the search engines of recent memory, favors those listed first. The closer your company appears at the…

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The Pitfalls to an All or Nothing Approach to AI hero shows a robot hand bumping fists with a human hand

The Pitfalls of All-or-Nothing Approaches to AI
The Pitfalls of All-or-Nothing Approaches to AI 1000 563 Jessica Burruss

Yes, another article about AI. But we’re not going to debate the ethics, the risks, or whether you need to rethink the way you do everything. Instead, a question: under the bombardment of advances that are multiplying what you can do with AI, how often are you pausing to ask, “Is AI the best way…

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