If you want to see (and show) ROI, an AI use audit can surface which AI tools your marketing team has access to, how it’s using them, and where your biggest opportunities are.

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More AI investment demands more AI returns

AI was supposed to make marketing smarter, faster, and more efficient. But many teams have watched martech budgets balloon and dashboards get messier.

• The average company’s computing costs are up 89% since 2023, and 70% of executives blame AI adoption. (IBM Institute for Business Value, 2025)
• 61% of marketers say overall cost is their top martech challenge. (Ascend2, Future of the Martech Stack 2025)
• AI is embedded in almost every marketing platform, but only 39% of companies say it’s driving any EBIT impact, with marketing leaders reporting only ~8–10% ROI gains from AI on average. (McKinsey & Co., 2025) (Duke University CMO Survey, 2025)

Most teams don’t benchmark what’s working, what’s redundant, or what’s even turned on, so AI tools are under-used and over-stacked.

We’ll show you how to get your money’s worth out of them.

How the AI audit works

MKTGWEBOPS’s AI audit gives your marketing team a full picture of your martech AI capabilities and how to make them work harder.

• Tell us your stack, team functions, and goals.
• We analyze your platforms and map every built-in AI feature you’re already paying for in your CRM, automation, and content tools.
• We’ll show you the gaps, redundant tools, unused functionality, integration and training opportunities, and how to use your AI features to their full potential.

In two weeks, you could have a roadmap to ROI.

Why trust MKTGWEBOPS?

MKTGWEBOPS helps marketing organizations turn technology sprawl into measurable performance. We’re strategists and hands-on practitioners in marketing ops, web ops, customer experience, and content with firsthand understanding of the problems your team is trying to solve.

We don’t sell AI tools. We help you achieve returns with the ones you have.