Marketing Techstack Audit
If you’ve been wondering where all the money goes, this audit surfaces that information and so much more. There are ten pages to this audit—but it’s only as good as the data, and the amount of data, you put into it.
ROI Calculator
If you’ve ever built a spreadsheet to try to figure out your wins, losses, and ROI, give this one a try. Be sure to check out the various tabs along the bottom—there’s a top-down, bottom-up, and various other simple calculators designed to give you instant insight. Comment? Email your ideas and requests to mktgwebops@mktgwebops.com
Custom UTM generator
Why do you need a custom UTM generator? Google’s Campaign URL Builder is great, but what if you would like to use more than the standard five UTMs? This generator allows you to customize your parameters and add as many as you like. It’s a simple Excel sheet that will auto-generate well-formed UTM URLs. Don’t forget to add your custom parameters to Google Analytics and/or Google Tag Manager so you get the full benefit. If you need help, send an email to mktgwebops@mktgwebops.com.
