ROI

The Hard Truth About Fractional CMOs Nobody Talks About hero shows a woman standing on a ladder facing a wall of operational gears

The Hard Truth About Fractional CMOs Nobody Talks About
The Hard Truth About Fractional CMOs Nobody Talks About 1000 563 Cyndie Shaffstall

As a fractional CMO, you and others in this role are having a moment transforming marketing departments everywhere. A quick LinkedIn search reveals hundreds — if not thousands — of experienced and partially available marketing executives. Case studies paint a successful picture. But as an operations person, I tend to peek under the hood, and…

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You’re already paying for AI. Is it paying off? hero shows a line graph with percentages of reported AI ROI based on multiple studies

The AI ROI Divide: Why Marketing’s AI ROI Numbers Don’t Add Up
The AI ROI Divide: Why Marketing’s AI ROI Numbers Don’t Add Up 1000 563 Jessica Burruss

Marketing leaders are sweating bullets right now. You invested in AI tools, built the dashboards, launched campaigns, and reallocated budget to make it all happen. And as the numbers roll in, you’re hard-pressed to prove your AI investment is paying off. The divide between rising AI-driven martech spending and unclear, inconsistent returns is pervasive. Executives…

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You Can't Lead What You Can't See hero shows an abstract person with hands in the air celebrating the launch of a rocket

You Can’t Lead What You Can’t See
You Can’t Lead What You Can’t See 1000 563 Jessica Burruss

Why fragmented marketing leadership slows growth and how marketing/web ops bridges the gap Fractional CMOs, growth leads, digital heads, brand directors — the idea of dividing marketing leadership into focused roles sounds smart. Each specialist brings deep expertise, and in theory, flexibility. But in practice, fragmentation is harder to scale. Marketing is an ecosystem, not…

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